Well the title should tell you at least what today's article won't be about. Yes, I have my opinions just like the rest of you, but I don't feel like being crucified for supporting one side or the other, or neither. It's a discussion I'll save for 2020 when Kanye runs. Anyways, I hope your respective candidate wins, unless that is not the candidate that I support, in which case you can soon expect a barrage of some factual, some not so factual information supporting my claim splattered on your Facebook wall.
So this weeks topic, in the spirit of gathering a group of like minded followers and leading them to high places, is about the effectiveness of social media. In 2016, we as artists, producers, engineers, thinkers, comedians, household pets who somehow created their own instagrams, know that social media is the best form of distribution and promotion that you can get for free. You can reach millions of people with the touch of a button, you can connect with fans thousands of miles away who you have never met, the possibilities are endless. But, here's the catch- you have to work to get there. The thing with social media is that there's always this white noise buzzing in the background, someone is doing something somewhere, and they're most likely getting attention for it. And since attention is a finite resource, obviously you are going to be competing a little bit for other users time when you want to reach them. Yes, you are unique, and you are most likely an incredibly talented and poised individual, but you're a small fish in a big pond. So for the fun of it, lets talk about how you evolve to the point where you can grow legs and walk right out of the pond where everyone can see you (And yes, I suppose we'll also assume you can breathe air by that point- thanks Bill). *Disclaimer- I have not claimed social media fame as a priority, and therefore I am not someone who has had monumental success- but I feel that through extensive research, I can tell you what you'll have to do to reach that point.
First off, you must be committed and consistent. One good post every few weeks is just simply not enough to interest a potential fanbase. Plan on posting 3-4 times a week, and if it's not a decent quality photo or video, or a clever inspirational quote or piece of advice, forget it. People notice when you're running out of things to say, or songs to perform. Now that being said, those things should not happen if you start to schedule your posts for yourself. Make a day out of it, maybe every wednesday is a new age cover of an older song. Maybe every friday, you do a quick 30 second video looking back at the week behind you. People start to accept those things as habitual and feel rewarded when they can anticipate it and eventually they will want some sort of involvement in your posts. But without your consistency, there's nothing to really gravitate towards and slowly they will miss the things you post and your audience will start to shrink. The second habit that you will need to get into is engaging your audience. Find some dedicated people who like every single thing you post and ask them what they like about your page, what are some of their favorite posts from the past. Did those posts do well for you? Well, it would be pretty stupid to go away from what works. Reach out to your followers and see what really interests them, is it covers, or small blogs, funny or inspirational messages, sharing good music from your contemporaries? There's definitely more that you could be doing to please them. Make it known how much you appreciate the support, and respond directly to people whenever you can, it goes a long way. A lot of the people who support you will also have their own interesting and exciting pages, make it your priority to be active on their pages as well. Don't just "like" something, leave a comment, tell them what you actually liked. It's easy to convince yourself you don't have time to do that, but you do, it's just not as easy as pretending like everyone should just love you and your posts with nothing being given in return. The more you can establish strong relationships with fans online, the more reach you will have when you want them to tune into something. This brings me to my next point, the 7-to-1 rule. The rule is simple; For every 1 post you self promote with, there should be 7 that are just simple entertainment, advice, or engagement towards your audience. The endless self promoting may or may not feel necessary, but I promise that after a bit your followers will not look so fondly upon it. Use that one post to highlight an important event, like a contest you've entered or a gig you really want to get people to. There's times when this rule should be interpreted more loosely (i.e. when you release an album), but generally, this is the trend you'll find on major pages. Don't ask for too much of an already dedicated audience, they're doing more than enough by just supporting you. Self promotion must be shown wisely, when you're careless, it leaves a real bitter taste in everyones mouths. So the last point, and I am always going to be a broken record on this one- Be You. Look, not everyone is an extrovert that's always prepped for a photoshoot and constantly interested in getting themselves out there. Personally, I do not have that trait and I don't possess that type of mindset when I approach social media. But I don't act like someone I'm not. You should always be cognizant of the fact that some of these people know you in real life, and if they're expecting a fireball of emotion and a big personality, and get none of that, it's very detrimental to your image and by extension, your success. People will eventually see through it, and while it's important to try and please people, you have to do it in a way that truly reflects your spirit. That's just so important. Don't compromise your integrity just to get a few more likes on something. Be true to yourself, and other people will join up to your truth. I promise.
Well, I'm off to a guitar lesson now, I hope the election works out your way, and if not, remember you can always move. Have a great week everyone! Thanks for reading!