Welcome! So I got a bit smarter in the past week- the title is now at the top, you don't even have to scroll! And that revelation only took me a month and a half!
So anyways, down to business. This week I'm going to talk about the importance of image in the music industry (and all other industries for that matter). Before we begin, let me clarify that I am not basing image off of "Attractiveness" or some other subjective and useless term. I'm talking about making yourself into an established and conceptualized "brand" of sorts. A very good friend and advisor of mine Danielle Kolachik (You can and should go see her unbelievable photography- Danielle has taken countless pictures for me, including two album covers!) introduced me to this idea about a year ago and I have had a great time incorporating it into every decision I make these days. Basically, your brand is your personality taking shape as a business. It's something you want your audience to support and buy into, and like I have mentioned in past blogs, they will eventually come to know you as you've branded yourself. Are you very artsy and down to earth and you wear a silk scarf 365 days a year? Perfect, make that look iconic. Are you very introverted and you don't really have a distinguishing feature? Well that sounds somewhat unfortunate, but if you go and own that, you are now unique with your image. Simply conveying who you are goes a long way with people. After all, a fan doesn't want to feel like they only know your music but not you. If you're quirky and they're quirky, they won't have to work too hard to love your sound because they've already signed on to you as a person. What Danielle loves to have me think about is the small details for things, like color scheme (if you're not familiar check this out), and really figure out what colors speak to my personality and how that will affect the viewer. We also talk about things like hand positioning in pictures as well as when speaking to a fan and the way that your hands can show the demeanor you bring into an environment. If you really want to know more about this, I am not the expert, I am just a student, but there's countless articles online detailing creative ideas for branding in businesses of all varieties. Branding comes into play at every turn of musicianship. The website that you are currently reading on was designed with very specific concepts and colors in mind (yes, yes, I know the blog is black and white, but legibility is important too, there's always a balance to find). Realistically, the only restriction on designing anything for your brand is that it has to speak to YOU. It's not going to matter if I or someone else doesn't quite gel with it, if it's authentic and it embodies you, it's bound to find it's place in people's hearts. So stay at it, don't be deterred by some opposition at the start, it's part of defining yourself and your image.
That's this weeks post! Little shorter but I think you all get the point. Also, if you're looking for a killer photographer/videographer, wanted to give a shoutout to my friend Kevin Prunty- he's an Arlington graduate currently studying film at Pace in NYC and I promise you he is great at what he does and he has a fun time doing it so hit him up! Anyways, thanks for reading everyone, see you next week!